Before you put your product listing on Amazon, you should spend some time finding the most appropriate keywords to target. Once the main keywords have been selected which have considerable search volume and matching your product, these need to be included into your Product Listing i.e. the Title, Product Features, Description in Bullets, Keywords, etc. The selection of relevant keywords will boost your product's visibility in organic search results. Consequently, you will get more visitors and sales.
There are several factors that Amazon applies to establish the organic search results. It incorporates product cost, sales history, volume of sales, ratings, reviews, etc. In this article, we will look at Amazon SEO, and reveal some effective tips to get your product ranked on the top page on Amazon:-
1. Never incorporate your Competitor's brand name in the keywords: The information which is misleading is against the Amazon's Terms and Conditions of Service. Furthermore, it can lead to the product removal or even suspension of the account.
2. Never opt for Keyword stuffing: Amazon treats this as the inclusion of incredible information captured in other fields. Never repeat the keywords unnecessarily.
3. Never use Punctuation in Keywords: In order to separate keywords, only use a single space, and no commas, dashes, or semicolons, etc.
4. Never add mis-spellings or synonyms: Since Amazon captures common related words, never include them in the keywords section.
Conversion Rate and Sales
The conversion rate is the proportion of visits to your product page that result in a sale. It is calculated as: Conversion Rate = Total Orders / Sessions. You can make out the conversion rate of your product by going to the 'Sellers Central' section.
The most significant factors to improving your conversion rate are the competitive price, high-quality product images and the number/ quality of reviews.
The conversion rate is going to be vibrant and changing is based on changes in customer behavior, and traffic. It is helpful to stay adjusted to these changes, and make required adjustments. In other words, it denotes constantly running split tests to optimize the keywords targeted by you. Simply change your listings yourself in the 'Seller Central' and keep track of all the data.
The other important factor i.e. Price is a prime factor in your product's organic rankings. Amazon suggests that the product should be priced competitively against equivalent products.
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